Slurpee Zilched Sours

Slurpee is a frozen drink that is sold exclusively in 7 Eleven stores. The brief was to generate excitement across social by creating a fun look and feel around the new flavours. The concept was born out of how we register a sour taste. The taste buds at the back of the tongue are the sour receptors, so I used the feeling of ‘sour’ to inform the creative.

Working closely with a production house, my concept and executions came to life through a mix of animation and live footage. Resulting in all the flavour feels and one of Slurpee’s most successful social campaigns ever.