Reverié

Located on the North Burleigh beachfront in Queensland, Reverié By Caydon enjoys stunning ocean views just 50m from the beach. As Caydon’s most luxurious project to date, Reverié offers a limited selection of 49 two and three bedroom apartments from $1.125M.

For this project I was tasked in creating a brand identity, which included the name, tagline, tone of voice guidelines, plus all print and digital collateral.

When concepting name options for the project, I felt that both the beachfront location and interiors evoked a daydream-like feeling, and decided on the name ‘Reverié (which means an idyllic and pleasant state or dream).

I wanted to avoid the overly flashy language commonly used in the Gold Coast real estate market, and instead focus on the subtle sophistication, breathtaking views, and finely crafted interiors that Reverié has to offer. Reverié is already 95% sold out, with construction due to commence later in 2022.

You can view more of my work on the project website.