Australia Post Delivery Choices

Online shopping has become so popular that Australia has been flooded with parcel delivery options. Although Australia Post is the original parcel service, they were being beaten on price by new competitors.

The brief was to win back their customers and find a way for Aussies to reconnect emotionally with them. Working with my art director, I concepted, storyboarded and created copy that would highlight everyday Aussies and prove how Australia Post can solve their delivery dilemmas. The creative was scaled to work across a variety of channels, including social, OOH and digital ad placements.

By creating a personal narrative for each of our featured talent, we emphasised that Australia Post understands that everyone has a story. Each parcel matters, and no matter how you collect it, you can rely on Australia’s biggest postal network to get it to you safely and securely.