Due North

I had the privilege of crafting the narrative for Due North, a sophisticated apartment building nestled in the heart of Preston, Melbourne. Targeted at savvy young professionals, Due North offers spacious and stylish city living in the heart of Preston’s popular High St. I lead all copy deliverables. This included branding, tone of voice, website, brochure, OOH, print media and digital. My task was to help the team achieve a 70% sell-through before construction - and we did. Through my involvement, Due North emerged as more than just a residential space; it became an aspirational lifestyle brand.