Schweppes - Social Persona

Schweppes social creative was lacking that selling point that differentiates themselves from other premium soft drinks on the market. Schweppes came to us with the hope we could create for them a new persona and TOV on social. Working with my art director, we completely overhauled Schweppes entire social persona and created a more effervescent and bold presence that would stand out beyond the supermarket shelves.

Explore Schweppes on Instagram and discover the transformation into a more bold and effervescent presence .

How it sounds

Schweppes isn’t just about the schhh and flavoursome refreshment; we’re a symbol of the sophisticated connoisseur. After all, Schweppes complements every moment.

Our tone of voice is the epitome of elegance and style. Bold, inventive, confident and different.

We may be the original drink of refreshment but, like the classic masters, we’re always evolving.

How it looks

Our take on photography only supports our ambition to be ‘mainstream premium’ and Australia’s premiere adult sparkling beverage brand. 

From intimate cocktail moments to family summer picnics, our timeless imagery can effortlessly takes the audience from day to night while reinforcing the Schweppes lifestyle of sophistication and inclusiveness.